Portfolio

WELCOME!

Over the the course of my career I have worked as a content designer, strategist and creator across a wide variety of industries, projects, channels and technologies. What follows are a selection of the initiatives I am most proud of.

Thank you!

Education

DUKE ALUMNI ENGAGEMENT & DEVELOPMENT

For this project, Duke's Alumni Engagement and Development team requested a complete refresh of their website and brand so that they could better tell the story of the role of philanthropy at Duke. Work included:

Workshops and extensive collaboration with the communications team and stakeholders
A redesigned website with full visual refresh and completely redesigned UX and site structure
Multiple video interviews and video script editing

UVA CURRY SCHOOL OF EDUCATION

The Curry School of Education at the University of Virginia trains future educators to develop innovative learning solutions, conduct critical research, and advance education. For this project we were asked to redesign their Foundations giving campaign to harness the excitement around the schools ranking as the #18 Education school in the nation encourage students and alumni to give back. Work included:

Interviews with Curry School Stakeholders
A microsite
Direct mail
Paid social advertising

DUKE LAW SCHOOL

As one of the top law schools in the US, Duke Law School, needed branding that reflected extensive history, prestige, and its place among the larger Duke ecosystem. This extensive initiative focused on creating a streamlined online experience along with tools and guidelines to make make it simple and intuitive for Duke Law's internal teams to create content and adjust the layout as needed. Work included:

An extensive discovery document built through interviews, surveys, workshops, a content audit & competitive audit
A complete website redesign including a modular framework, reworked site architecture, UX and UI that included over 7,500 pages
Custom wire-framed, wrote content for and designed 100 pages from scratch
Wire-framed and edited content for 250 pages using Drupal modules
Wrote brand guidelines, style guide and refreshed brand voice
Created documentation for future site development by the internal Duke team

OTHER EDUCATION WORK NOT LISTED INCLUDES:

Duke Geo - Website redesign - https://globaled.duke.edu/

Duke Campus Center - Website creation, print, digital

Duke Diversity and Inclusion – Communication platform

Duke Career Center - Website refresh - https://careerhub.students.duke.edu/

Duke I&E – Website, ad campaign (online, print, magazine) - https://entrepreneurship.duke.edu/

Duke Angel Network – Website redesign - https://dukeangelnetwork.duke.edu/

Duke Brodhead Center - website, branding, print, digital

Duke Kenan – website redesign - https://kenan.ethics.duke.edu/

University of Virginia Annual Report

North Carolina School of Math and Science – Rebrand, fundraising campaign

Technology

RTI INNOVATION ADVISORS

RTI Innovation Advisors has helped corporations, foundations, and federal agencies solve their most complex innovation challenges for over 50 years but they wanted to solidify their position as thought leader in the field of innovation and consulting. They asked us to develop a distinct brand identity through the creation of a communication platform, website, visual voice, new logo design and branded communications. Work included:

A comprehensive discovery document and communication platform including a content audit, competitor research, positioning, personas, messaging guidelines and sample language
Reworked website UX, UI and content
A visual voice document with brand colors, icons, images and designs
Updated print materials
Digital advertising
Corporate presentation decks

TOUCHCARE

TouchCare, a growing telemedicine platform in the virtual health market that emerged before the advent of widespread tele-health services that accompanied the COVID-19 pandemic, wanted an updated brand and communication tactics to help them maintain momentum. To do this we helped them redefine their messaging and communications. Work included:

A completely new website designed from the group up
Chatbot scripting
Refreshed brand guidelines, brand personality and visual language
Discovery document & communication platform
New logo
Business cards
Stationary
Presentation templates & sales materials

THE INTERNET OF WATER

The Internet of Water Project was designed to simplify and assist the opening, sharing, and integration of water data between data producers, hubs, and users. They needed branding and a website to house their project as well as standardize practices, coordinate efforts, and provide technical and non-technical support. Work for this project included:

A brand new logo
A new WordPress theme for the website
A discovery document and communication platform
Visual voice

Life Sciences

STERIZONE

The STERIZONE VP4 Sterilizer by TSO3 was the only device on the market cleared to sterilize flexible endoscopes, however, TSO3 was struggling with both awareness and market penetration. To help TSO3 overcome these problems and take advantage of this opportunity we completely refreshed STERIZONE'S visual voice, created a wide variety of marketing materials and a completely updated website. Work for this project included:

A discovery document, communication platform and brand new visual voice
A completely redesigned and restructured website
Tradeshow materials
Print and digital advertising
Direct mail
Sales materials

PAPPAS CAPITAL

For more than 28 years Pappas Capital has been investing in and building innovative companies that are developing the next generation of life science products and technologies to treat a wide range of conditions and diseases. In the past Pappas Capital had always relied on its sub-brand, Pappas Ventures, for outward marketing communications, but after a brand reorganization they came to us for a new website that accurately represented the Pappas Capital parent brand, its three sub-brands, and overall the brand hierarchy. For this project work included:

Workshops and stakeholder interviews
A redesigned and restructured website
Communication platform
Brand voice and guidelines with special attention to brand and sub-brand hierarchy

Lifestyle

ZIG-ZAG

Zig-Zag was searching for a way to combat counterfeit products, an issue that was increasingly becoming a problem and damaging the brand's iconic image while costing it profits and customers. When they came to us to address this problem we responded with a campaign to create widespread awareness of the issue without scaring customers or alienating retailers. For this project work included:

A microsite
Discovery document created through a content audit, competitor audit, surveys & interviews
Wrote updates to the Zig-Zag wikipedia page
Printed Materials
Tradeshow materials

STOKER'S

Stoker’s smokeless tobacco was a challenger brand (<10% category share) that needed become more relevant to 21-25-year old male consumers. In the past the brand had a very limited social media presence and faced many challenges of operating under FDA regulations, which significantly limited messaging. They asked us to evaluate the social media landscape, understand the target consumer group, and develop an in-depth understanding of the brand and it's positioning. We developed a social media strategy and a wide array of content to grow the brand's relevance and social media audience. Work for this project work included:

Discovery document and communication platform
In-depth social media research
Updated brand voice and personality
Website and chatbot scripting
Comprehensive monthly content calendars for social media
Weekly Instagram posts year round
Social media account management
Promotions
Influencer collaborations

Financial Services

BANKRATE

At Bankrate.com I have worked across a large variety of Financial Services verticals including Mortgages, Banking, Credit Cards, and Insurance. In 2021, I took over leading content marketing strategy, design and content creation for the Loans, Personal Loans & Home Equity verticals. In 2022, I took over the Wealth and Investing vertical, my current vertical. As lead content marketer on each vertical I have been responsible for:

Content design for the layout of web pages to optimize user experience
Monitoring Financial services spaces to keep up to date on current events and trends within the Financial Services industry
Developing detailed outlines for articles based on internal and competitor data
Created User Personas for target audiences
Utilizing proprietary tools and technology to target key audiences for growth
Work collaboratively with leadership, SEO analysts, editorial, marketing, graphic design, public relations, syndications, engineering, product and business development to create effective content strategy.
Presenting weekly and monthly to leadership on performance and strategy